Doris Day appeared in The Thrill of It All, which is the first film that I can remember having what seemed like an obvious commercial tie-in. In the film, her character sings of praises of 'Happy Soap,' while romancing James Garner, who I believe has never made a bad film. The 'tie in,' if it was such, was to a new dishwashing liquid just being introduced called "Thrill." Unfortunately, the detergent didn't last too long on the market, and it was difficult for me to even find an image of the bottle on the Internet!
peek inside my art journal -
2 hours ago